What do we mean by Defectively Delicious?

What do we mean by Defectively Delicious?

When it comes to the world of coffee, there is an intricate and exclusive grading system that determines the quality and value of each bean. However, this system is not without its flaws. In fact, it is deeply rooted in old school standards that miss the mark when it comes to judging the final cup you taste.

Let's delve into the world of coffee grading and uncover the truth!

Flaws within the Coffee Grading System

Coffee grading is a process that involves evaluating the physical and sensory attributes of coffee beans to determine their quality. This grading system assigns a score or grade to each bean, which then affects its market value. The higher the grade, the more valuable the bean.

The unfairness lies in the fact that the grading system places a heavy emphasis on visual aspects such as bean size, shape, and color. While these factors may be important to some extent, they fail to capture the true essence of a coffee's taste and quality. It's like judging a book by its cover without delving into the captivating story within.

Robusta Beans: The Unsung Heroes

Robusta beans have long been dismissed as inferior to Arabica beans, but this couldn't be further from the truth. Robusta beans offer a unique and robust flavor profile that can't be replicated by any other coffee variety. They possess a rich, full-bodied taste with hints of chocolate and nuts, making them perfect for espresso and blending. By outdated industry standards, most of Robusta Beans are deemed inferior and defective. With the right care and investment that is more commonly seen in Arabica, Robusta can more than stand with the best of Arabica.

VietFive Vietnamese Coffee Defectively Delicious

Which is why at VietFive, we embrace the motto - "Defectively Delicious"

A New Grading System: Taste and Quality Above All

Instead of focusing solely on visual aspects, the new system should take into account the unique flavors, aroma, body, and acidity of each coffee variety. This way, both Arabica and robusta beans can be evaluated on an equal playing field.

Additionally, the new grading system should consider the sustainability and ethical practices of coffee producers. By supporting farmers who prioritize fair trade, organic farming, and environmentally friendly practices, we can create a more equitable and responsible coffee industry.

Join the Robusta Revolution

It's time to challenge the status quo and embrace the diversity and richness that robusta beans bring to the coffee world.

VietFive proudly stands for more than just the bean. Our brand has always and will always stand for:

  • Ethical, Sustainable, and Regenerative Farming (On our volcanic soil farm in Central Highlands of Vietnam)
  • Community First Approach: 
    • Staffing models hires from under resourced communities in Chicago and Vietnam
    • Community hub for donations, community organizing, and events with local partners

Just as art, literature, and fashion have evolved to embrace diversity and inclusivity, so should the world of coffee. By demanding a fair and inclusive grading system, we can empower coffee farmers, promote sustainability, and celebrate the rich tapestry of flavors that both Arabica and Robusta beans have to offer.


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